— a construction company with several divisions.

Set of carriers of Franco identity Franco logo Franco logo variants Possible implementations of the logo A poster

The target markets are construction companies, juridical and natural end customers. Although they can choose among many providers, they value not only the quality of services and products but also the logistics of the processes and reliable infrastructure.

The company is new, fresh and contemporary by means of management and services which is a key marketing feature. Reliability, accessibility and transparency are the key parts of the brand character.

It was important not to get too fancy; to stay fresh and full of space and air. The brand architecture is complex, but the surface of it stays modern and simple.

Franco, identity