Judo team B''Sheva Israel
— a regional judo team; a city judo club.
The target groups are team and club members, coaches, newcomers and fans. Those people aim to become a decent representation of judo culture of the whole country. They are strong and ambitious, care about authenticity and the vibe they deliver.
The visual system is based on regional and national symbols. It is designed to be bold, but not aggressive or obtrusive. It is important to unite the team still keeping some space for unique characteristics of the players.
Judo team B''Sheva Israel, identity