Norsk Organisasjon For Terrengsykling
— an organization of mountain bikers.
NOTS wants to keep the forests and fields open to everyone, as the public right says. Anyone who defines himself as mountain bikers can become a member. In disputes between authorities and mountain bikers, the riders are represented through NOTS.
The visual identity uses unobtrusive graphics and typography with dynamic layouts to empower participants, yet stay formal. Motivational posters use the outlined logo to convey transparency and accessibility the brand strives for.
Norsk Organisasjon For Terrengsykling, identity