— a touristic town.
Primary target groups are "wild", cultural and sport tourists. The area already has everything they need, and strong visual identity will make them more eager to recommend this place.
Additional target groups are citizens, foreign investors and tourists interested in city attractions and family leisure. Citizens need to feel involved and thought of. Potential tourists can be a source of good income, although the town needs funding for developing required infrastructure.
The identity system considers different scenarios of implementation: government (typographic layouts, photos), foreign investors (English logo, European style), traditional tourists (realistic illustrations), progressive tourists (conceptual graphics).