Judo team B''Sheva Israel is a regional judo team aimed to become a decent representation of judo culture of the whole country. The same brand also includes the city club for training mature and junior judo teams.
Target audience
Senior and junior teams' members and coaches, club members and newcomers, fans.
Brand personality
Bold, authentic, ambitious.
The brand logotype is featured in English and Hebrew.
The color palette supports the basic idea of the bold and authentic brand referring to the blue color of the national flag and the crimson color of the tamarix tree flower, one of the city symbols.
The tamarix tree flower is included as a graphic element.
Branded clothes are essential in showing the brand personality and the team character.