Skole is a small Ukrainian town aimed at developing its own touristic potential.
It's good to see both actual ("wild tourism", culture and sports) and potential (city attractions, family leisure) tourists. Potential tourists are the source of good income. Yet, the town needs funding for developing required infrastructure. So it's good to make a two-step campaign increasing the income from actual tourists first.
For the actual tourists, Skole is a satellite town where someone can take a night stay, buy groceries and go to the nearest natural attractions in the most convenient way. The idea is worth involving on the first step of the campaign.
The identity features different approaches to content creation combining needs of several audiences: government (typographic layouts, photos), foreign investors (English logo, European style), traditional tourists (realistic illustrations), progressive tourists (conceptual graphics).